Dear Readers and Connoisseurs of Scholarly Inquiry,

I’m delighted to present a momentous revelation within the domain of media research through my latest scientific article: «Not See the Forest for the Trees: The Significance of Context in Media Monitoring Capabilities from a Comparative Perspective.» This article presents an exhaustive exploration of the complexities inherent in media monitoring, marked by a keen focus on context and a pioneering methodology.

Abstract Overview:
Within this seminal work, I introduce the Organic Multilevel Model 2.0 (OMM2), an evolved iteration of his 2016 model. OMM2 is underpinned by organic analysis principles, accentuating dynamic, comparative, and diverse perspectives. Specifically tailored for the examination of communication and media in developing nations, particularly those grappling with evolving journalistic cultures, nascent democracies, and intricate political landscapes, OMM2 emerges as a formidable analytical instrument.

Pertinence to EU Expansion:
The applicability of OMM2 extends notably to nations recently acceding to the EU, particularly those in Southern, Central, and Eastern Europe (SCEE). Demonstrating its efficacy in dissecting journalism, media monitoring, and political communication, OMM2 becomes indispensable for navigating regions marked by political upheaval and historical events such as colonialism, which constitute the focal points of the MEDIADELCOM project.

Media Evaluation and Deliberative Communication:
In the SCEE context, media assessment entities seamlessly integrate into a broader network, encapsulating diverse societal facets. Deliberative communication assumes a central role, symbolizing collective decision-making through public discourse that reveres diverse opinions. OMM2 plays a pivotal role in decoding deliberative discussions within these EU-associated European democracies.

DOI and Journal Details:
For an immersive journey into the intricacies of OMM2, we invite you to explore the full article:
DOI: 10.34135/mlar-23-02-05
Journal: Media Literacy and Academic Research | Vol. 6, No. 2, December 2023

Wishing you an enlightening reading experience!