From Tuesday, May 28, to Friday, May 31, 2024, I had the incredible opportunity to both attend and present at the IX International Congress of the AE-IC held in Murcia. The congress provided a vibrant platform for discussing cutting-edge research and developments in communication.

During the event, I presented two papers that are pivotal to understanding contemporary issues and innovations in communication:

• ID: 111 «The toxicity present in the contents published on Twitter by the main Spanish political parties since 2015». This paper delves into the impact of social media on political discourse, highlighting the toxicity levels that can influence public perception and political polarization.

ID: 30 «Innovation (responsible) in communication for the mining sector: The Product as the foundation of sustainability». This presentation explored how responsible communication strategies within the mining sector could form the bedrock for sustainable practices, emphasizing the critical role of product-focused strategies in enhancing corporate sustainability.

These contributions aim to foster a more profound understanding of both the risks and opportunities that digital platforms and sector-specific communication strategies present in our rapidly evolving digital landscape.