New chapter published: “Packaged Cuba”

The new information and communication technologies (ICT) have both changed the ways of practicing journalism and the lifestyles of the global society. In this context, media have been considered important diffusion instruments of the values and dominant ideology. In turn, evidence of the dominance of the “cultural industry” of the United States in Latin America increased. In Cuba, with the triumph of the Revolution in January 1959, the media landscape changed against western ideological hegemony, and with the help of media, the ICAIC and the ICRT, the new government defended the revolutionary ideas through control of the cultural industry.

The new political strategies covered all systems in Cuba, adopting a speech aimed at maintaining revolutionary ideas and, subsequently, socialist ideals.Nowadays, the communicational, journalistic, technological and digital scenario in Cuba depends, more than ever before in the revolutionary stage, on the current political landscape “post-Castro” due to the ratification of Miguel Díaz-Canel as its new president and the period of constitutional renewal between August 13 and November 15, 2018. A new context, where the alternative consumption of cultural, informative and entertainment products is a visible phenomenon in Cuban society, and the Paquete Semanal (weekly package) is the best exponent, is the greatest challenge that the revolutionary ideology in Cuba has faced.

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