MEDIADELCOM: First studies of Mediadelcom get ready

First two sets of studies by Mediadelcom are getting ready. The studies have already been presented to the European Commission as an interim report, but for the general public the improved and edited version will be published in July 2022.

First country case studies aim for the media research capabilities of each country to indicate the health of media and deliberative communication. Mediadelcom project coordinator Halliki Harro-Loit said in the Podcast episode #12 that not much of it has yet been researched in Europe.

“Each country has mapped out what kind of research sources and what kind of data is available in four domains in the 21st century. The question – who collects analysis and creates knowledge about the risks of deliberative communication – is also very important for our project. We studied what media researchers, various public agencies, private companies, single researchers have done and published. The level of accessibility of the data and analysis is also important. And of course, what is the quality of the data collected: to what extent and who has been financing research and monitoring, if at all. In some countries, the financing is pretty poor.

Of course, we asked whether this data collection and research has been random or systematic. The monitoring potentiality is very important because the main risks associated with media and deliberative communication appear in small daily changes. The absence of mechanisms to monitor the daily application of fundamental values for deliberative communication is critical because we may lose these values so quietly. Small practice-shifts are easily normalized and there is a risk that the society may wake up when it is too late to reverse these small changes and their normalization. Hence, our first case studies are designed to identify the areas where, for various reasons, there is a knowledge cap, no data collection and no attention towards certain risks.”

Marcus Kreutler has been the leader of the first case study task force. He said, “We had a number of countries that mentioned the huge importance that even single, e.g., EU financed project has had on the research landscape in the area. Estonia and Latvia come to mind, for example. They have mentioned several EU projects that really improved the data that has been assembled on that country. And at the same time, for example, Slovakia mentioned that relatively little participation in such international comparative projects would also prefigure a risk.”

Halliki Harro-Loit added, “That’s why the diachronic dimension is actually important because, to be part of any comparative project, you need to have qualified scientist and data analysts. That is why those having less resources will lag behind. While our comparative analysis, we need to pay attention to the reasons for some countries lagging behind even in cases of European comparative projects.” The Podcast episode #12 provides more detailed deliberations upon the first case studies. The second case studies focus on the state of art under the four domains developed within the Mediadelcom project. As for the initial purposes, the studies appear to be lengthy and descriptive and, thus, need to go though a thorough process of editing and reshape to make them easily readable and comparable by countries. All reports under WP2 are going to be public in July 2022. Up to then, the subsequent podcast episodes will cover the findings, country by country.

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